The offer is pretty simple:

- social listening / keyword monitoring

- engaging audiences in the right places

- copywriting / storytelling

lots of early success and landing clients has not been an issue. i'm in the testing phase and found a nice niche to stand out in.

Added 4 new clients this month, with zero churn (so far). clients are coming from social media (twitter + linkedin), word of mouth (people are talking about me), referrals from my peer network (tribehq).

Execution has been the main bottle neck, marketing feels like a ton of busy work and I don't have any process in place to hand off + quality control. I need to get systematic with it.

Every day involves something a little bit different and i really need to start handing things off or i won't be able to grow. I've automated a ton of things but still not quite there.

I'm also still playing around with positioning. While i don't explicitly promise lead gen AND I don't enjoy lead gen work, but a couple of my clients want me to focus on lead gen and a couple want me to focus on founder brand building.. i'm not sure if either of those I like to continue doing. They also disproportionately take up a ton of my brain space.

Summer is here so conference season is starting, i'll be hitting up Websummit at EOM, i have a feeling that'll be a good one for me.

I've learned from my previous startup mistake where at this point I'd be panic building things, but I actually think I just need to find better customers. I've got enough early validation that I actually can "do less" and make more.

tbd. will report back.